Westminster at Lake Ridge
  • 17-Dec-2018 to 15-Feb-2019 (EST)
  • Administration
  • Lake Ridge, VA, USA
  • Full Time


The Director of Outreach, reports to the Chief Officer of Sales, Marketing and Strategies, and is responsible for marketing Ingleside services to healthcare professionals, local businesses, physicians, home care and home health agencies, area hospitals and other targeted referral sources. The primary responsibility is to meet and exceed census goals for health care service lines.

Essential Duties:

  • Responsible for increasing market awareness of community and services in primary and secondary markets
  • Responsible for the census and occupancy of assigned service lines, including: independent living, assisted living, assisted living memory support, skilled nursing, Ingleside Engaged, and Ingleside at Home.
  • Identify and establish relationships with physician's groups as referral sources to all service lines
  • Coordinate care with social work teams for admission of customers moving through the continuum of care
  • Identify viable referrals for admission
  • Maintain presence in assigned hospitals and/or other referral sources (doctor's offices, discharge planners, case managers, etc.)
  • Maintains database of leads, existing prospective residents and referral sources through Customer Relationship Management (CRM) software and follows all procedures deemed necessary to keep CRM current. Tracks appropriate information in the CRM throughout the sales or referral process and generates corresponding reports
  • Educate acute care providers and the medical community about all Ingleside services and amenities, CCRC lifestyle, health services capabilities and desired type of admission, in assigned area
  • Communicate customer care needs to Sales Director, Admissions Manager, Nursing Services Director and other staff as appropriate
Westminster at Lake Ridge
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